Influencer Marketing vs. Digital Marketing: What’s the Difference and Which One Wins?

By [Your Name] | February 2026 Two buzzwords dominate nearly every marketing conversation today: influencer marketing and digital marketing. Brands throw both terms around freely, sometimes interchangeably — but they're not the same thing, and confusing them can lead to misallocated budgets, blurry strategies, and missed opportunities. So let's settle...